Test a new market before you commit to local hiring.
We size the opportunity, select the strongest countries or segments, build the target account universe, and run localized campaigns so you can decide where to invest with evidence instead of assumptions.
Know where the demand is before you build the local operation
Market sizing
We map the market through national trade associations, registries, and trade fair catalogs: how many relevant companies exist, in which segments and countries.
Country selection
Typically 2 to 3 countries with distinct buying cultures, so the comparison actually tells you something.
Prospect list
Specific companies and decision makers, with verified contacts.
Localized campaigns
Sequences written natively for each market, not translated from English.
Evaluation
After 8 weeks you know which market responds, what resonates, and what scaling would take.
New Market Entry is outbound applied to a new market.
A new market is not a translation project. We map, prioritize, and test the accounts and buying culture before you hire locally, appoint a distributor, or commit to a full expansion plan.
TAM map per country
How many companies match your ICP on each market, sized before you spend a euro on campaigns.
Signal tracking per market
Which segments show buying motion right now, and in which country the timing is best.
Account tiering across markets
The 2 to 3 test countries compared on equal terms, so the winner is evidence, not opinion.
Localized copywriting
Sequences written natively for each market by people who sell in that language.
When a market proves itself, the engagement can continue as Outbound on the winning markets.
How we map a market: a worked example
For the European marine industry, we mapped the entire market from scratch using national trade associations: ~6 800 relevant companies across 9 countries (dealers, refit & service yards, commissioning partners), with the top 4 markets, Germany, Italy, the Netherlands, and France, holding about half of the total. From that map, a 75-company rollout across 3 countries with distinct buying cultures. That's what step one looks like before a single euro goes into campaigns or hires.
And for Festka, we went on to open the markets themselves: campaigns in 9 languages brought in dealers from 15+ countries, including Japan and the UAE. Read the case study. A successful entry rolls into Outbound on the winning markets.
Mapping the European marine industry
Top markets: Germany, Italy, Netherlands, France
Frequently Asked
Questions
Common questions about New Market Entry.