Your reps should be selling. Not hunting for contacts.
You have a working sales team, and that's exactly why it hurts: reps spend half their time prospecting instead of meeting customers, pipeline depends on individual discipline, and the only known way to grow is hiring another rep.
How we solve it
Prospecting as a system
Data, signals, and sequences run centrally. Reps get qualified meetings, not cold-call lists.
A CRM that doesn't slow them down
Automatic enrichment, scoring, and routing. Logging minimized through automation.
Reporting for the sales director
Stage conversions and a forecast built on data, not feelings.
Playbooks
What works in campaigns becomes the whole team's argument kit.
Do the math
A rep: €50–70k a year plus 3–6 months of ramp-up, and prospecting will still eat their time. An outbound system: a fraction of the cost, running from week 3, scaling without hiring.