The starting point
Targito is a Czech customer-data and communication platform for e-commerce and B2B companies. The team wanted a repeatable way to start conversations with senior decision-makers at Czech and Slovak businesses with the potential to benefit from a more advanced customer-data setup.
What we built
We mapped more than 7 300 e-commerce and B2B companies, then prioritized accounts using platforms such as Ecomail, SmartEmailing, Klaviyo, Exponea, and Bloomreach. These signals pointed to a potential need for deeper data integration and personalization.
- Personas: Heads of E-commerce, CRM Managers, CMOs, CEOs, and scale-up founders.
- Messaging: data integration, automation, retention, and the commercial upside of more relevant customer communication.
- Goal: validate which value proposition opened conversations in each ICP segment.
Results from the first campaign phase
| Companies mapped | 7 300+ across Czechia and Slovakia |
| First contacts reached | 809 |
| Emails sent | 2 029 |
| New sales opportunities | 14 |
809 first contacts from 2 029 emails is a 39.9% contact rate on a tightly mapped domestic market. Relevant for SaaS teams: outbound for B2B SaaS.
“The campaign confirmed that, when quality data meets thoughtful messaging, we can open doors even with the biggest players in the market. In the first month, we had more meetings than we normally generate in a whole quarter.”
The takeaway
A sophisticated product still needs a clear commercial story. By combining a defined market, relevant data signals, and persona-specific campaigns, Targito gained both new opportunities and evidence for which messages resonate with each buyer group.