Test a new market in 8 weeks. Not in two years and €150k.
A sales rep for a new market costs €60–80k a year, and spends the first year learning. In 8 weeks, we bring you hard data instead: how many companies the market holds, who responds, and whether it's worth scaling.
What the pilot looks like
Market sizing
We map the market through national trade associations, registries, and trade fair catalogs: how many relevant companies exist, in which segments and countries.
Pilot country selection
Typically 2–3 countries with distinct buying cultures, so the comparison actually tells you something.
Prospect list
Specific companies and decision makers, with verified contacts.
Localized campaigns
Sequences written natively for each market, not translated from English.
Evaluation
After 8 weeks you know which market responds, what resonates, and what scaling would take.
How we map a market: a worked example
For the European marine industry, we mapped the entire market from scratch using national trade associations: ~6,800 relevant companies across 9 countries (dealers, refit & service yards, commissioning partners), with the top 4 markets, Germany, Italy, the Netherlands, and France, holding about half of the total. From that map, a 75-company pilot across 3 countries with distinct buying cultures. That's what step one looks like before a single euro goes into campaigns or hires.
And for Festka, we went on to open the markets themselves: campaigns in 9 languages brought in dealers from 15+ countries, including Japan and the UAE. Read the case study
Frequently Asked
Questions
Common questions about New Market Entry pilots.